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Privacy Policy

Last Updated: January 13, 2025

Umar & Co LLC is serious about privacy. We self-host critical services and never sell your data. This policy explains what we collect, why we collect it, and what we do with it. No hype—just the facts.

📌 TL;DR:

  • We collect: quiz answers, email addresses, and basic analytics
  • We use it for: sending you personalized results and helpful content
  • We don't: sell your data, track you across the web, or share with third parties
  • You can: unsubscribe anytime, request deletion, or ask for your data

What Data We Collect

1. Quiz Responses

When you take our 2-minute quiz, we collect your answers to all five questions:

  • Your biggest daily headache (Q1)
  • How much time it wastes (Q2)
  • Who's affected (team size) (Q3)
  • Your timeline for solving it (Q4)
  • What concerns you most (Q5)

Why we collect this: To give you personalized recommendations and cost calculations specific to your situation.

2. Email Address

We ask for your email after you complete the quiz so we can send you:

  • Your personalized quiz results
  • A detailed implementation guide
  • Helpful content related to your specific problem (max once every 2 days)

Why we collect this: Email is how we communicate your results and stay in touch. We won't spam you.

3. Website Analytics

We use self-hosted Umami analytics to understand how people use our site:

  • Pages visited
  • Time spent on site
  • Browser and device type
  • Approximate location (country/city level)
  • Referring website

Why we collect this: To improve the site and understand what content is helpful. We don't track individuals or sell this data.

4. Contact Form Submissions

If you email us or fill out a contact form, we collect whatever information you choose to provide.

Why we collect this: To respond to your questions and provide customer service.

How We Use Your Data

✅ What We DO:

  • Send you personalized quiz results and recommendations
  • Email you helpful content related to your problem (unsubscribe anytime)
  • Respond to your questions and provide customer service
  • Improve our website and content based on analytics
  • Calculate ROI and cost savings for your specific situation

❌ What We DON'T DO:

  • Sell your data to third parties (ever)
  • Share your email with advertisers
  • Track you across other websites
  • Use invasive tracking like Facebook Pixel or Google Analytics
  • Spam you (we email max once every 2 days, easily unsubscribe)
  • Keep your data after you request deletion

Where We Store Your Data

We practice what we preach. This entire website and all supporting services are self-hosted:

  • Quiz Data: Stored in our self-hosted Listmonk database
  • Analytics: Self-hosted Umami (not Google Analytics)
  • Email Service: Self-hosted Listmonk (not Mailchimp)
  • Website: Self-hosted on our servers (not Vercel/AWS)

Your data lives on servers we control, not in the hands of big tech companies. We use industry-standard security practices and don't outsource data storage to third parties.

Data Location: Our servers are located in [datacenter location]. EU residents' data stays in the EU if you prefer.

Your Rights (GDPR & Beyond)

You have complete control over your data. Here's what you can do:

📧 Unsubscribe

Click "unsubscribe" in any email, or email us directly. We'll remove you within 24 hours.

🗑️ Request Deletion

Email us to delete all your data. We'll confirm deletion within 30 days.

📥 Download Your Data

Request a copy of everything we have on you. We'll send it in machine-readable format.

✏️ Correct Your Data

Found an error? Let us know and we'll fix it promptly.

Cookies & Tracking

We use minimal cookies:

  • Quiz State Cookie: Saves your progress if you close the browser mid-quiz (localStorage, no server)
  • Analytics Cookie: Umami uses a cookie to avoid counting you twice (no personal data)
  • Session Cookie: Basic site functionality

We don't use:

  • ❌ Facebook Pixel
  • ❌ Google Analytics
  • ❌ Ad tracking pixels
  • ❌ Third-party advertising cookies
  • ❌ Cross-site tracking

Data Security

We take security seriously:

  • SSL/TLS encryption for all data transmission
  • Encrypted database storage
  • Regular security updates and patches
  • Limited access to data (need-to-know basis)
  • Regular backups with encryption
  • Penetration testing and security audits

No system is 100% secure, but we use industry best practices and stay current on security threats.

Changes to This Policy

We may update this privacy policy occasionally. If we make significant changes, we'll email you and/or post a notice on the website. We'll also update the "Last Updated" date at the top.

You can always find the current version at umarandco.com/privacy

Contact Us

Have questions about this privacy policy or your data? We're here to help.

Email: privacy@umarandco.com

Response Time: Within 48 hours

For general inquiries: contact@umarandco.com

Last Updated: January 13, 2025 | Back to Home